Cindi’s Vision
By 2035, we aim to become a leading provider of innovative feminine care products, serving at least 30 million consumers in SE Asia annually.
Brand Positioning
Cindi is the go-to sanitary napkin brand for modern woman, offering ultra-thin design, superior absorbency, and cottony comfort. Cindi empowers women to embrace life confidently every day of their menstrual cycle, combining innovation and quality tailored to their needs.
Brand Personality
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Empowering
Cindi champions women’s confidence and empowerment, supporting them in all their activities without compromise. The brand stands for strength, independence, and the belief that women can do anything regardless of the time of the month.
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Innovative
Cindi is at the forefront of innovation in menstrual care, constantly seeking to improve and introduce products that offer better comfort, protection, and convenience.
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Compassionate
Understanding and empathy are core to Cindi’s identity. We understand the real needs and challenges women face regarding menstrual health and offering solutions that genuinely improve their lives
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Reliable
Cindi embodies reliability not just in product performance but also in being a dependable source of information and support on menstrual health matters.
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Sophisticated
Cindi presents itself with sophistication and elegance, appealing to the modern, discerning woman. The brand’s sophisticated personality is reflected in its premium product design, packaging, and marketing communications, appealing to those who appreciate quality and finesse in their choices.